GUM

Today, GUM stands as a testament to its original vision: a shopper’s paradise in Moscow that has thrived for over 120 years. The central fountain, reopened in 2007, continues to delight visitors. This iconic structure has been immortalized in countless 20th-century chronicles and millions of personal photographs. Legend has it, the click of a camera shutter can be heard every three seconds here even today. The cinema, a hallmark in the history of Russian filmmaking, has been meticulously restored. The facade dazzles with a unique illumination project. Additionally, the GUM Skating Rink debuted on Red Square in 2006, quickly becoming the most dazzling ice rink in the capital.

But GUM is more than just a place to shop. It’s a bustling complex where you can find a pharmacy, bank branch, and flower shop. It's an architectural marvel, a relaxing spot with a variety of restaurants and cafes, and an art gallery hosting cultural events. It embodies a significant piece of Russian history. As a symbol of Moscow, GUM is the closest spot to the Kremlin where you can feel a touch of Europe.

While you're there, don’t miss the chance to savor traditional Russian ice cream. It's a delightful treat that locals and tourists alike rave about. Also, the seasonal decorations transform the space into a festive wonderland during holidays, adding to its charm. Whether you're shopping for luxury brands or just soaking in the atmosphere, GUM offers a unique experience that blends history with modernity.